LaSalle Network

Challenge

Our client, a global consumer packaged goods company located in the Chicago suburbs, was in need of an associate brand manager to cover a maternity leave for up to four months.

For this associate brand manager role, our client was in need of an experienced marketing professional who could be a key contributor to the development of a 360° marketing plan, including media and consumer promotions.

Identify – An associate brand manager with seven to 15 years of experience; MBA preferred
Qualify – Candidates with extensive experience, but who were open to a project opportunity
Deliver – Qualified candidates in two weeks time

Solutions

To address the marketing department’s needs, LaSalle Network developed a specific sourcing and recruitment strategy to obtain the top marketing professionals available.

The recruitment strategy consisted of the following:

• Strategic Mining of Qualified Candidate Database – To uncover passive candidates, LaSalle Network’s project managers performed specialized searches in our expansive, state-of-the-art applicant tracking system. By searching for both active and passive candidates, LaSalle was able to quickly build a web of referrals, resulting in a highly qualified candidate pool to present to the client
• Team-Based Recruitment – LaSalle Network utilized a team-based recruiting strategy to provide our clients with highly qualified candidates quickly. For this role, LaSalle dedicated three full time recruiters to source, interview and present top-tier marketing professionals
• Social Media Marketing – To garner high quality candidates who were consistent with our client’s needs, LaSalle Network utilized Facebook, Twitter and LinkedIn to connect with web-savvy marketing professionals looking for a new opportunity

Results

LaSalle Network interviewed over 30 candidates for the associate brand manager role and, in turn, presented nine of these pre-qualified candidates to our client. When presented with high-caliber candidates who not only matched the job requirements, but came armed with new ideas, energy and expertise, our client decided to hire one of our associate brand manager candidates as a permanent, full-time employee, instead of a project employee as originally discussed. This new hire started with our client less than a month after recruiting efforts commenced, and has proven to be an integral part of the brand management team.