Amid the COVID-19 outbreak, marketing professionals, just like many industries and professionals, had to scrap any marketing campaigns built out for 2020 and pivot strategies. Marketing professionals have had to move quickly to adopt new skills to meet the communication demands COVID-19 has put on organizations across the world.
From communicating to employees, current and prospective clients, partners and the general public, marketing professionals across functionalities are using the extra time amid stay-at-home mandates to build their skills and meet new demands.
Here are 9 free or discounted resources to start:
Google Skillshop: Whether it’s learning about Google Ads, Google Analytics, or the general Google marketing platform, there are free trainings and certifications that can help marketing professionals in a range of verticals, like search engine optimization (SEO), web design, and video. Click here to start.
PPC University: Pay-Per-Click ad programs are a cost-effective way for businesses of all sizes to see returns on their advertising investments. While companies might not be investing is pay-per-click programs right now, knowing PPC programs will be important to know for post-pandemic. Whether you’re experienced in PPC programs or just starting out, PPC University has several different programs for you to hone your craft. Click here to check out their programs.
Coursera: This platform offers hundreds of free courses to learn about all types of marketing. They have everything from digital marketing, social media, content creation, analytics and more for you to perfect your marketing skills. Many of their courses are backed by college program meaning you can take marketing courses that students at the University of Illinois, Northwestern, UPenn and other schools are taking. Once completing a course, you can get a certificate that you can highlight on your LinkedIn profile. Click here to find a class.
Constant Contact Social Media Quickstarter: Social media is important as ever while companies are practicing social distancing with stay-at-home mandates in place. Social media is bringing people together and connecting us while we are apart. Brands and marketing teams know people are using social more than ever, so it is important to know how to each social channel effectively. Click here to check it out.
Twitter Flight School: Twitter offers free courses on how to best utilize Twitter for your organization, like learning about the Twitter ads program, how to promote video on Twitter, finding an audience and setting up campaigns all through its bite–sized learning programs. Click here to learn more.
Hubspot Inbound Marketing: This is a free fundamentals certification course that will help you understand the basics for setting up a successful inbound marketing program. The power of inbound marketing is undeniable and its growing in popularity. This program is a one-stop shop to learn all there is about this marketing technique with 7 lessons that can be completed in less than two hours. Click here to learn more.
Facebook Blueprint: Facebook offers free courses ranging from beginner-level to advance to strengthen Facebook marketing and advertising campaign skills. It has courses in advertising campaigns, creating engaging Facebook posts and how to use the platform to grow your business. Click here to check it out.
SEO Fundamentals Course: Search Engine Optimization is critical in expanding your brand awareness and this free fundamental course will help you quickly learn important SEO concepts. People trust search engines to find the information and businesses they are looking for. Ensuring that your business shows up in those searches is vital in keeping your brand alive and successful. You can finish this entire course in under 4 hours. Click here to learn more.
Landing Page Course: Landing pages are a vital part of any marketing campaign. This free course will help you figure out how to create a high converting landing page through copywriting and design tips. Click here to start.
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