This Brand Marketing Director is an exciting opportunity to lead brand strategy, build a high-performing marketing team, and drive digital and partnership marketing initiatives. The Brand Marketing Director is a strategic, data-driven marketing leader with a passion for brand storytelling, consumer engagement, and growth marketing within the CPG industry.
If you thrive in a fast-paced, entrepreneurial environment and have a proven track record in brand development, digital marketing, and partnership marketing, this role is for you! Please apply to this Brand Marketing Director today.
Brand Marketing Director Responsibilities:
- Develop and execute a comprehensive brand strategy to drive awareness, engagement, and market growth
- Build, mentor, and lead a high-performing marketing team
- Oversee digital strategy, including social media, content marketing, SEO, email marketing, and paid media
- Identify and develop strategic partnerships to expand brand reach and customer engagement
- Collaborate with external agencies on creative development, media buying, and campaign execution
- Manage marketing budgets, ensuring effective allocation and ROI tracking
- Track key metrics, analyze campaign performance, and optimize strategies accordingly
Brand Marketing Director Requirements:
- 8+ years of marketing experience in the CPG industry, preferably in the beverage sector
- Proven experience leading brand strategy and digital marketing initiatives
- Strong background in partnership marketing and agency/vendor management
- Demonstrated ability to build and scale marketing teams
- Hands-on experience with social media, paid advertising, SEO, and email marketing
- Strong analytical mindset with expertise in performance tracking and ROI measurement
- Ability to thrive in a fast-paced, entrepreneurial environment
This role requires a hybrid onsite presence in Oak Brook, IL. All candidates up for consideration for the Brand Marketing Director role must be willing and able to be in the office on designated days.
This Brand Marketing Director is a unique opportunity to take ownership of brand growth, digital strategy, and partnership marketing at a company that is reshaping the CPG beverage space. If you're a visionary marketing leader with a passion for consumer trends, brand storytelling, and digital innovation, we want to hear from you! Join a team that values creativity, collaboration, and cutting-edge marketing strategies to drive business success.
Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
