LaSalle Network has partnered with a CPG food company in hiring an experienced and driven Associate Brand Manager to join their team. This remote role offers an exciting opportunity to shape and grow their brand presence, manage strategic marketing initiatives and engage with cross-functional teams to deliver impactful, consumer-focused brand experiences. The ideal candidate will have a proven track record in brand management within a food CPG company and bring expertise in brand strategy, product positioning and market analysis.
Associate Brand Manager Responsibilities:
- Develop and execute brand strategies and positioning to drive brand awareness, engagement and loyalty among target consumers
- Collaborate with product development teams on new product launches, from concept to market, ensuring alignment with brand values and consumer expectations
- Conduct regular market analysis, competitive research and consumer insights to inform and refine brand strategies
- Partner with cross-functional teams (e.g., digital marketing, sales, and product) to create, manage and optimize multi-channel marketing campaigns
- Track and report on key performance metrics, analyzing the success of campaigns and initiatives to improve future strategies
- Collaborate with internal and external stakeholders, including agencies and vendors, to ensure brand consistency and campaign effectiveness
Associate Brand Manager Requirements:
- 3+ years of brand management experience within a food CPG company
- Bachelor’s degree in Marketing, Business or a related field
- Strong analytical abilities with experience in consumer insights and market analysis tools
- Excellent written and verbal communication skills, with the ability to collaborate effectively in a remote setting
- Proven experience managing multiple projects and meeting deadlines in a dynamic, fast-paced environment
If you are passionate about food brands and enjoy the challenge of driving brand growth within a dynamic CPG environment, we encourage you to apply to this Associate Brand Manager and become a key contributor to our client’s brand success.
Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
