LaSalle Network has partnered with a Nashville-based national service-based company, that operates as a subscription model, in hiring a Direct Mail Marketing Manager. The Direct Mail Marketing Manager will be responsible for the innovation and execution of the Direct Mail Program. This includes leading and guiding day-to-day management of all aspects of the direct mail process and schedule, including planning, concepts, designs, printing and distribution.
Direct Mail Marketing Manager Responsibilities:
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Develop and execute direct mail strategies in alignment with marketing goals.
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Identify target audiences and tailor messaging to different customer segments.
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Collaborate with the marketing team to ensure consistency with overall brand positioning guidelines.
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Establish thoughtful testing roadmap to drive efficient growth.
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Establish and monitor budgets for direct mail campaigns.
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Identify cost-saving opportunities while maintaining quality and effectiveness.
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Analyze customer data to segment audiences and personalize mail pieces.
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Use CRM and data analytics tools to target specific audience segments and enhance response rates.
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Ensure direct mail materials meet legal standards, including data privacy, opt-out compliance, and offer disclaimers.
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Conduct quality checks on design, print, and delivery to maintain brand consistency and accuracy.
Direct Mail Marketing Manager Requirements:
- Bachelor’s degree in marketing, business, economics or a related field
- 4+ years of experience in direct mail marketing with experience in analytics and large budgets
- Proficiency in CRM software, direct mail platforms, and data analytics tools
- Very strong proficiency with Excel
- Strong project management skills
- Strong analytical abilities to interpret data and make data-driven decisions.
- Ability to demonstrate excellent interpersonal and communication skill
- Detail oriented, highly motivated with strong work ethic and quality orientation
If qualified per the above, please apply to this Direct Mail Marketing Manager position today! We look forward to reviewing your application.
Thank you,
Stephanie Moncada
Principal
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
