Email Marketing Specialist

LaSalle Network has partnered with a national service-based company, that operates as a subscription model, in hiring an Email Marketing Specialist. 

Email Marketing Specialist Responsibilities: 

• Identifies target audience(s), designs and execute email campaigns, ensures content is clear and error-free and analyzes campaign metrics
• Support various strategic program sends via manual and triggered campaigns across the customer lifecycle including prospecting, nurturing, win-back, etc.
• Collaborate with content teams to create personalized and engaging content that resonates with target audiences
• Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities
• Plan, execute and report back on A/B tests to inform future planning and program optimizations
• Update and maintain email program documentation
• Perform QA to ensure proper rendering and near flawless campaign execution
• Support management of agency relationship
• Support email prospecting efforts, including agency management and routing of creative assets
• Support the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads

• Bachelor’s degree in marketing, business, economics or a related field
• 1+ years of experience in email or digital marketing
• Proficiency with some sort of marketing automation tool
• Detailed knowledge of email regulations and best practices
• Experience in engaging and analyzing the performance of a large email marketing database
• Clear communicator with excellent interpersonal skills
• Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners

If qualified per the above, please apply to this Email Marketing Specialist position today! We look forward to reviewing your application.  

Thank you,

Stephanie Moncada
Principal
LaSalle Network