Shopper Marketing Manager Responsibilities:
- Develop the annual customer marketing plan from the global brand plans to drive growth with key customers
- Deliver the activation, visibility and promotional plans. Ensure tactical activations and long-term permanent visibility objectives are executed brilliantly, with a focus on key strategic locations and premiumization
- Develop, plan and execute brand campaign, product launches, digital/social strategies and consumer events in line with brand guidelines to ensure overall brand’s objectives are achieved
- Partner with the Digital Marketing Manager to define and determine brand digital strategy across retailers’ e-commerce sites, retailers’ social, digital media platforms
- Drive online conversion leveraging the most updated/relevant platforms and digital tools
- Be the key point of contact for the customer for marketing initiatives and the partner for the Commercial team in managing business performance
- Building best-in-class partnerships with customers, team members and domestic market contacts
- Review activation tools for effectiveness and work with the Brand Marketing team to enhance or improve engagement and impact
- Category analysis to report on performance (depletions) versus the category to understand performance
- Develop insight-driven and category growth-led customer propositions
- Own the Brand Investment through budgeting, tracking and implementation of the spends
- Co-own the P&L with the Key Account Manager, delivering ROI on all marketing activities
- Review activation and promotional effectiveness and recommend actions to improve performance as required (ROI)
- Maintain a good understanding of competitor activity, review and analyze industry data to improve targeting and performance, including passenger data, IWSR and other industry data
Shopper Marketing Manager Requirements:
- Bachelor’s degree in Marketing, Business or a related field
- 5+ years of trade/customer/shopper/consumer marketing experience
- Strong business acumen, analytical and organization skills
- Good interpersonal and collaborative skills
- Relentless focus on best-in-class execution
- Excellent organizational skills and attention to detail
- Excellent negotiation and influencing skills
- Customer and results-oriented
- Strong understanding of the Americas passengers
- Ability to travel regionally occasionally
If you are passionate about shopper marketing and want to make a significant impact in the beverage industry, please apply today!
Thank you,
Cas Ngiramowai
Senior Marketing Recruiter
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
