The Technology Lead is responsible for the technical implementation, development, and optimization of the digital platform. This role ensures high-performing landing pages and seamless integration with marketing technologies. Collaborating closely with marketing and design teams, the Technology Lead delivers scalable solutions that enhance user engagement and drive conversions. A passion for development and a continuous learning mindset is key.
This role follows a hybrid work model based in Chicago, IL, with minimal travel required.
Technology Lead, Web Platforms Responsibilities
- Lead and oversee the development of marketing technologies and platforms, ensuring scalable, high-performance solutions. Design and optimize landing pages to enhance user experience and conversion rates
- Ensure seamless integration of marketing technologies, including CRM systems, email marketing platforms, analytics tools, and CMS solutions. Manage technical aspects of marketing campaigns, including tracking, reporting, and data analysis
- Work closely with marketing, design, and development teams to align strategies and successfully implement marketing initiatives
- Oversee technical projects from conception to completion, ensuring timely delivery and quality standards. Collaborate with external vendors and partners as needed
- Empower team-based decision-making, making final calls when necessary and escalating cross-team or organization-wide decisions as needed
- Maintain comprehensive documentation of technical processes, integrations, and systems. Ensure compliance with data protection regulations and industry standards
- Provide technical guidance and mentorship to development teams, ensuring adherence to best practices for on-time, high-quality project delivery
Technology Lead, Web Platforms Requirements:
- Bachelor’s degree in Computer Science, Information Technology, or a related field
- Master’s degree or additional certifications in web development, marketing technology, or related fields (preferred).
- 5+ years of experience in software development leadership, managing technical resources, and leading transformation projects
- Proven experience as both a technical leader and a hands-on developer
- 3+ years of hands-on development experience
- Expertise with marketing technology platforms, including CRM (e.g., Salesforce), email marketing tools (e.g., HubSpot, Marketo), and CMS (e.g., Adobe, Contentful)
- Strong background in integrating marketing technologies, including API integrations and data synchronization
- In-depth understanding of MACH architecture (Microservices, API-first, Cloud-native, and Headless)
- Experience optimizing landing pages for performance, speed, and conversions
- Knowledge of A/B testing and multivariate testing methodologies
- Strong problem-solving skills and the ability to troubleshoot technical issues
- Excellent collaboration and project management skills, with experience leading cross-functional teams
- Leadership experience in mentoring development teams and ensuring best practices
- Familiarity with advanced marketing automation tools within a B2B marketing context
- Experience with data streaming and producer/consumer patterns
Join us and be a key player in driving our digital transformation and customer experience evolution! Apply today to learn more!
Thank you,
Kelsey Gonzalez
Team Lead
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
