If you believe prospects aren’t buying during the holidays, or that it’s too late in the year to close deals, this assumption is costing you. In reality, the holiday season is a prime time to close deals and set yourself up for a strong start to the new year. Here’s how:
Get Creative
Holiday cards and generic gifts get lost in the shuffle. Instead, use this time to stand out. Send personalized video messages, quirky eCards, or even a short, heartfelt video that’s tailored to each client. These unique touches will ensure your prospects remember you when they’re ready to make buying decisions.
Maximize Every Networking Opportunity (In-Person & Virtual)
Around this time of year, there are countless holiday parties, and whether it’s through an association, a trade organization, or your spouse’s work, go to all you can. You never know where your next client may come from. Make sure you follow up with everyone you meet. It’s a perfect way to stay top of mind as prospects finalize their budgets for 2025.
Inject Creativity and Humor into Your Outreach
The holidays are your excuse to have fun with your messaging. Send a voicemail saying, “All I want for Christmas (or Hanukkah) is to earn your business,” or use light-hearted subject lines in your emails. Prospects are inundated with sales pitches—make yours stand out by adding a touch of humor.
Reflect, Assess, and Plan to excel Next Year
Before you close the books on 2024, take a hard look at your performance. How did you measure up against your peers? Where did you excel, and where did you fall short? Write down your top three wins and three areas for improvement, and rate yourself on metrics like revenue generated, client engagement, and relationship-building. Use this self-assessment to create a clear, actionable plan for the new year.
Seize the Opportunity—Finish Strong
While others are coasting through the holiday season, this is your chance to outperform them. Use the quiet weeks to double down on outreach, strengthen relationships, and close those last-minute deals. Don’t wait until January to rev up your efforts—put the pedal to the metal now.
If you’re looking for a new job opportunity to start 2025 off with, click here to explore the positions we’re recruiting for today.
